First published in book form more than 40 years ago, its lessons are still taught at Embark. The first female MBA professional hire our Firm ever made, Barbara is best known for the Minto Pyramid Principle, her immortal framework for writing and presenting ideas. Scientific Writing = Thinking.īarbara Minto was with the Firm for only 10 years, but the mark she left is permanent. 17490 downloads 28278 Views 74MB Size Report. The pyramid principle: logic in writing and thinking. Pyramid Principle: The tool that McKinsey uses to build a story However I felt that such an important construct needed a separate post of its own. We had looked at a detailed post on story narrative earlier, which involved the use of the Pyramid Principle.
